What's missing is what make it impossible to forget

Sell the absence, not the product. In this scene, Don Draper sells Heinz on an ad that doesn’t show the ketchup. Why? Because curiosity sells. When you leave just enough out, the customer’s imagination does the heavy lifting. They picture it, they crave it, they want it and they feel like they discovered it themselves. 💡Sales lesson: Don’t just present the product. Present the space for them to mentally complete the sale. That’s how you sell without looking like you’re selling. #SalesPsychology #MadMen #ClosingDeals #DonDraper #MarketingTips #Persuasion #SalesTraining #Heinz #CreativeMarketing #BusinessMindset #closers #closersmindset

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