Business Models Explained for Performance Marketers | D2C, SaaS, Services

In this video, we break down the most common business models you'll work with as a performance marketer — and how your strategy needs to adapt based on the model.

Whether it’s D2C, SaaS, Coaching, or Lead Generation, the campaign planning, KPIs, landing pages, and nurturing strategy all change.

✅ What You’ll Learn:

- The 3 most common business models

- Key metrics and goals that matter for each (e.g. AOV, LTV, CAC)

- Deriving KPIs from business numbers

- Developing a performance marketing mindset

This video is a must-watch before diving into any campaign strategy, as great execution starts with a solid business understanding.

Here is the sheet link as promised: https://docs.google.com/spreadsheets/d/1ISfwHT6I2GGJ3sVZl0vwazIs29LEPiFov9N7_SoQHog/edit?gid=1900918562#gid=1900918562

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🧠 This series covers:

Full-funnel performance strategy

Meta, Google & LinkedIn ads

Landing page CRO, WhatsApp/Email nurturing

GA4, GTM, Attribution & Reporting

AI for performance marketing

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💬 Drop a comment: Which business model do you currently work with?
#PerformanceMarketing #D2Cmarketing #LeadGeneration #SaaSMarketing #DigitalMarketingCourse #MarketingStrategy #MediaBuying #marketinganalytics

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Видео Business Models Explained for Performance Marketers | D2C, SaaS, Services канала GrowthGrad