Diving into the world of ‘fine water’

(21 Nov 2023)
RESTRICTION SUMMARY:

++MUSIC CLEARED FOR EDITORIAL USE++
++ SOUNDBITES PARTIALLY COVERED++

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Samtse, Bhutan - 10 May 2023
1. Various of water being bottled at Veen Waters bottling plant

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Chapcha, Bhutan - 11 May 2023
2. Rolling footage of mountainous roadway in Bhutan

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Paro, Bhutan - 11 May 2023
3. Pan from drivers of vehicle to ponies on roadway

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Thimphu, Bhutan - 11 May 2023
4. STILL of Great Buddha Dordenma statue

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Paro, Bhutan - 11 May 2023
5. STILL of painted woodwork on building

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Thimphu, Bhutan - 11 May 2023
6. STILL of statues with Himalayan Mountains in background

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Samtse, Bhutan - 9 May 2023
7. Various of scenery in Samtse region of Bhutan ++ PARTLY COVERED ++

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Samtse, Bhutan - 10 May 2023
8. SOUNDBITE (English) Ganesh Iyer, managing partner, Veen Waters India:
"You are in the world's last Shangri-La, as it's called in the Himalayan kingdom of Bhutan. You're in this place called Samtse.”

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Location and Date unknown
9. Motion graphic map showing Bhutan’s location

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Samtse, Bhutan - 10 May 2023
10. Trucks drive through flood waters toward Veen Waters bottling plant

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Samtse, Bhutan - 9 May 2023
11. Drone footage of Veen Waters bottling plant

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Samtse, Bhutan - 10 May 2023
12. SOUNDBITE (English) Ganesh Iyer, managing partner, Veen Waters India:
“More than unknown, I think it's a very remote location. Even lot of a main city Bhutanese people they wouldn't have come here because it's actually cut off from the main city area.”
13. Various of river next to bottling plant
14. Various of natural spring water being bottled inside Veen Waters plant
15. SOUNDBITE (English) Ganesh Iyer, managing partner, Veen Waters India: ++ PARTLY COVERED ++
“The original promoter of this particular source came here for the purpose of mining, and he accidentally ended up discovering this water source. And since then, the locals, back in the days they started calling this 'amrit.' Amrit in Hindi technically means nectar."
16. Various of workers packing bottled natural mineral water inside Veen Waters plant
ANNOTATION: Natural mineral water is part of a growing category that aficionados across the world call “fine water.”

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Location and Date unknown
17. Motion graphic map illustrating Veen Water’s distribution from Bhutan to India
ANNOTATION: Each month, Veen exports 20,000 cases of water from Bhutan to sell in India.

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Athens, Greece - 26 April 2023
18. Various Athens scenes
19. Various from Fine Water Society tasting competition
ANNOTATION: Each year, the international Fine Water Society meets for a tasting competition and conference.
20. Close shot of Michael Mascha, the Society’s co-founder and also a judge at the competition.
21. SOUNDBITE (English) Michael Mascha, co-founder, Fine Water Society:
"I started Fine Water 20 year ago, and for the next 10 years, no journalist talked to me because it was just a crazy idea. 'Water's just water -- what are you talking about?'"
22. Various of fine water tasting competition ++ PARTLY COVERED ++
23. SOUNDBITE (English) Michael Mascha, co-founder, Fine Water Society:
"And over the last 10 years, we see a significant change. And over the last years, especially after (the) pandemic, when people suddenly paid a little bit more attention, it's exploding."
24. Various of fine water tasting competition ++ PARTLY COVERED ++

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