LinkedIn and Amazon Ads Partner for Advanced B2B CTV Targeting

LinkedIn has partnered with Amazon Ads to supercharge B2B advertising targeting.

Marketers using Amazon DSP can now layer LinkedIn professional audience data, target B2B users across CTV, display, and audio ads, and improve precision for high-value decision-makers.

LinkedIn also reports that CTV ads reach B2B audiences 4.3x more effectively than traditional linear TV, signaling a major shift in how B2B brands approach connected TV advertising.

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Видео LinkedIn and Amazon Ads Partner for Advanced B2B CTV Targeting канала IgniteVisibility