TALKERS 2026 / Speaker: Walter Sterling, talk show host, WABC, NY

Legendary radio executive turned on air personality, Walter Sterling addresses TALKERS magazine's talk media industry conference TALKERS 2026 about "Reflections on Radio: Past, Present, and Future."

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00:00 Introduction: Walter Sterling
01:55 Changing the Talk Radio Playlist
02:35 Reaching Younger Listeners
02:55 The Women Who Built Talk Radio
03:35 Mary Margaret McBride’s Extraordinary Influence
04:35 When Sponsors Trusted the Talent
05:25 Ruth Lyons, Dorothy Fuldheim, and Other Greats
06:35 The Problem with “I Have a Woman”
07:30 Entertainment Comes First
08:35 Dr. Ruth and the Power of a New Voice
09:35 The Revenue Problem in Talk Radio
10:20 Talking to Women Listeners
11:20 Control What You Can Control
12:25 The Microphone Is the Past, Present, and Future
13:20 What’s on the Air Is All That Matters
14:10 Closing: The Power of Talk Radio

Видео TALKERS 2026 / Speaker: Walter Sterling, talk show host, WABC, NY канала Talkers Media