From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content

Brand-driven content is losing its edge. Consumers trust real voices, not corporate messaging. So how do you tap into user-generated content at scale?

In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources.

We break down how software companies can harness UGC to build credibility, strengthen community, and create marketing assets that drive long-term impact. Whether you're struggling with content production or looking to enhance trust with your audience, this episode delivers a practical roadmap for making user-generated content work for you.
Chapters:
00:00 - Intro
1:18 - What is UGC? Real Examples & How Databox Leverages User-Generated Content
4:49 - The Power of UGC in Marketing & Personal Branding
10:05 - Databox's UGC Strategy: Crowdsourcing, Surveys, and Expert Collaboration
16:05 - Starting UGC from Scratch: Key Steps, Roles, and Tools for Success
23:25 - Scaling UGC Programs: Growth, Authority, and Trust in Data Sharing
34:02 - Nurturing Contributor Relationships
42:52 - Measuring Success and Key Metrics in UGC Programs
46:36 - Balancing User-Generated Content with Original Thought Leadership
49:33 - Outro
Episode Contributors:
Ferdy Korpershoek — Guest
Goran Mirkovic — Co-host
Patrick Rauland — Co-host
Zee Hazan — Audio and video quality control
Egzon Salihu — Audio and video editing
Goran Mirkovic — Content research and preparation
Stefana Zaric — Content research and preparation
Scott Murcott — Content QA

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Видео From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content канала Freemius - Selling Software