3 Tips to Optimize Your Lead Generation Strategy | Salesforce on Salesforce

Salesforce defines lead generation as the process of generating consumer interest for a service or product, with the end goal of turning that interest into revenue. Lead generation comes from both organic and paid channels. It can be a consumer downloading a piece of content, signing up for a free trial, or creating an account for a free product. Watch this week’s episode to learn the three tips to optimize your lead generation strategy.

0:00 - Salesforce on Salesforce Intro
0:43 - What is Lead Generation?
1:53 - Tip #1: North Star metric framework
3:54 - Tip #2: Not all leads are created equal
6:02 - Tip #3: Test. Learn. Iterate. Scale.

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