NOON BY NOOR | FALL WINTER 2020 FASHION COLLECTION | 中午 / दोपहर से नूर / полдень к нуру

NOON BY NOOR | FALL WINTER 2020 FASHION COLLECTION

Founder, CEO and Designer, Noon By Noor

Having earned a Bachelor of Arts degree in Fashion Design in the Washington DC area, Noor has returned to her homeland of Bahrain to develop a line that captures her intrinsic vision of fashion. Her unconventional career choice was driven by a life-long passion to translate her vision to paper and transform her artwork to life.

Modern and effortless with a focus on striking prints and intricate embellishments, Noon By Noor’s refined aesthetic fuses understated luxury with a playful femininity. Inspiration is drawn from both Eastern and Western influences with an emphasis on sharp tailoring, clean silhouettes and attention to detail.

Noon By Noor is a Bahrain based womenswear label founded in 2008 by designers Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa. Cousins and friends since childhood, they studied Fashion Design in the United States and after graduating, returned to Bahrain to bring their vision to life.

To launch the brand internationally, an exclusive event was held in Los Angeles in July 2011. The launch was followed by a presentation in February 2012 during New York Fashion Week, where the designers displayed their Fall 2012 collection to editors, journalists and celebrity guests.

In September 2012, Noon By Noor presented their Spring 2013 collection at New York Fashion Week. This landmark achievement marked the first ever GCC brand to be invited by IMG to present at New York Fashion Week. The brand has continued to show each season at NYFW with their most recent collection, Fall 2020 that was shown 11th of February 2020.

The duo’s designs have been seen on the likes of Jennifer Lopez, Solange Knowles, Alexa Chung, Kate Bosworth, Poppy Delevingne, Olivia Palermo, Blake Lively, Miroslava Duma, Katy Perry and Coco Rocha to name a few. Elle.com named Noon By Noor as one of “The Breakout Talents of 2013”.

Noon By Noor can be found at Saks Fifth Avenue Bahrain, By Symphony Dubai, Tryano Abu Dhabi, Harvey Nichols Riyadh, Eastway Market Riyadh, Off White Boutique Montpellier, Enze Los Angeles, Peri A Los Angeles, Elizabeth Charles San Fransisco, Azalea San Francisco, AP Studio Tokyo, L’Appartement Tokyo, L’Appartement Moscow, Le Roi Boutique Moscow, Marchelino Minsk, Farfetch.com, Modaoperandi.com, Harveynichols.com and Noonbynoor.com.

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