Why Is Google Struggling In Russia? Yandex
While Google has about 90% of the global market share for internet search, it is lagging behind in Russia, where the homegrown company Yandex has captured 55% of the market. Yandex maintains its dominance due to its superior Russian language search capabilities, its wide array of services beyond search, and the company's willingness to comply with the country's often restrictive local laws.
In all corners of the world, if you're looking to do an internet search, chances are high that Google is your go-to. But Google's domination hasn't extended everywhere, and Russia is one of the few countries where it lags behind. Here, 55% of the market belongs to the homegrown company Yandex.
Like Google, Yandex is so much more than a search engine. It offers email, cloud, and online payment services, streaming music, news aggregatio, and live traffic maps. Yandex.Taxi merged with Uber last year, and it is testing self-driving cars.
Basically, Yandex sure sounds a lot like Google. So why do the majority of Russia's 144.5 million citizens actually prefer it?
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Why Is Google Struggling In Russia? Yandex
Видео Why Is Google Struggling In Russia? Yandex канала CNBC
In all corners of the world, if you're looking to do an internet search, chances are high that Google is your go-to. But Google's domination hasn't extended everywhere, and Russia is one of the few countries where it lags behind. Here, 55% of the market belongs to the homegrown company Yandex.
Like Google, Yandex is so much more than a search engine. It offers email, cloud, and online payment services, streaming music, news aggregatio, and live traffic maps. Yandex.Taxi merged with Uber last year, and it is testing self-driving cars.
Basically, Yandex sure sounds a lot like Google. So why do the majority of Russia's 144.5 million citizens actually prefer it?
» Subscribe to CNBC: http://cnb.cx/SubscribeCNBC
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
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Get the latest news: http://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC
Follow CNBC News on Google+: http://cnb.cx/PlusCNBC
Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC
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Why Is Google Struggling In Russia? Yandex
Видео Why Is Google Struggling In Russia? Yandex канала CNBC
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