Production Philosophy to Marketing 5.0 | Marketing Management Explained

Welcome to this comprehensive lecture on Marketing Evolution & Philosophies presented by Dr. Vinod R. Malkar, Sanjivani University – Online Education Division.

In this session, students will understand how marketing evolved from the Production Era to modern AI-driven Marketing 5.0. The lecture explains key marketing philosophies including Production, Product, Selling, Marketing, and Societal Marketing Concepts with practical business examples and Indian market context.

📘 Topics Covered:
✔ Production Philosophy
✔ Product Philosophy
✔ Selling Philosophy
✔ Marketing Philosophy
✔ Societal Marketing Concept
✔ Marketing Myopia
✔ Marketing vs Selling
✔ Marketing Evolution in India
✔ 4Ps, 7Ps & 4Cs
✔ Green Marketing & Sustainability
✔ Marketing 5.0 & AI in Marketing
✔ Amul Case Study

🎓 Ideal for:
MBA | BBA | B.Com | Management Students | UGC NET Commerce

👨‍🏫 Faculty: Dr. Vinod R. Malkar
🏛 Sanjivani University – Online Education Division

🌐 Website: https://www.sanjivani.edu.in

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Видео Production Philosophy to Marketing 5.0 | Marketing Management Explained канала Malkar's Marketing