🇫🇮 Stories From Finland: Sauna Games (4K SHORT FILM) 🌲

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What do you get when you randomly combine a salesman, a contemporary artist and an accountant from Scandinavia?

— A wooden bow tie and 10 square meters of forest. What did you expect? Let me explain:

Finland is a country where nature and design go hand in hand. We grew up here, then travelled the world and learned about different cultures, manners and most importantly: who’s that person
looking back in the mirror. Being proud and confident and doing something good and meaningful is what matters the most. That’s what we learned and that’s what we preach.

The Product

A hand-made wooden bow tie. Both the bow tie and the wooden box are made of Finnish wood. Each product is unique, made in Finland and holds a personal serial number which indicates the
location of your 10 square meter piece of forest in the Arctic Circle area. Finns are typically humble and hard-working, but there’s times when one dresses up well and awkwardly tries to socialize with one another. The concept of small-talk doesn’t exist in Finland, but we figured that ”hey, that’s a pretty OK looking bow tie” might work. Though, a regular Finn would replay just ”thanks” and maybe crack an uncomfortable smile.

The Purpose

It’s not just a bow tie but more like a key which gives you access to something bigger. You will become a forest owner to a 10 square meter piece of protected forest. Nature’s diversity plays a significant role when it comes to our planet’s future and well-being. When you try to manipulate nature, it loses its diversity. We leave our protected forest untouched. It’s not about saving the
world, it’s about making a statement. It’s about being proud and showing dignity. And it’s about starting a small-talk in a cocktail party once a year with someone whom you’ve been secretly in
love with since elementary school.

Music:

Ross Bugden

https://www.youtube.com/watch?v=je9bnuIqVVc
https://www.youtube.com/watch?v=BnmglWHoVrk
https://www.youtube.com/watch?v=5eAalHA1bAc
https://www.youtube.com/watch?v=4NGZQqPpDMw
https://www.youtube.com/watch?v=U8BH0KcLZjo

Eiro Nareth

https://www.youtube.com/watch?v=G-lLOl1gnmg

Видео 🇫🇮 Stories From Finland: Sauna Games (4K SHORT FILM) 🌲 канала Woodinavia