Why Disney’s $1.5 Billion Stake In Epic Games Is A Smart Play
The media giant’s hot drop into the realm of Fortnite could be a game-changer for the metaverse, movies and theme parks. It’s an IP world, after all.
After returning to his position as Disney CEO in late 2022, Bob Iger held a meeting with two top executives to talk about video games. It’s a sector the company had mostly avoided since 2016, when it shut down the Disney Interactive Studios division that was, at one point, losing some $200 million per year. But Iger’s aides came armed with demographics and other statistical trends showing that gaming had become too popular to ignore.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2024/02/11/why-disneys-15-billion-stake-in-epic-games-is-a-smart-play/?sh=3f65ffcf2f7c
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Видео Why Disney’s $1.5 Billion Stake In Epic Games Is A Smart Play канала Forbes
After returning to his position as Disney CEO in late 2022, Bob Iger held a meeting with two top executives to talk about video games. It’s a sector the company had mostly avoided since 2016, when it shut down the Disney Interactive Studios division that was, at one point, losing some $200 million per year. But Iger’s aides came armed with demographics and other statistical trends showing that gaming had become too popular to ignore.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2024/02/11/why-disneys-15-billion-stake-in-epic-games-is-a-smart-play/?sh=3f65ffcf2f7c
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
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