At the Forefront of Hotel Management and Marketing | with Eric Ettlin

In this episode, we interview Eric Ettlin, Senior VP of Marketing at Aimbridge Hospitality.

Aimbridge Hospitality is a leading global hotel management company that operates a diverse portfolio of hotels, resorts, and lifestyle properties across multiple brands and markets. It partners with owners to drive performance through operational expertise, revenue optimization, and enhanced guest experiences.

************* CONTENT OF THIS VIDEO *************

⏱ TIMESTAMPS ⏱

00:00 INTRO
11:00 Using AI to streamline hotel team communication
17:28 From legacy to lifestyle: Reimagining hotel identity
22:26 How soft brand conversions unlock hotel value
25:17 The future of soft brands and hotel positioning
31:07 Optimizing for AI search and direct booking links

************* LINKS & RESOURCES *************

The GAIN Momentum Podcast: focusing on timeless lessons to scale a business in hospitality, travel, and technology-centered around four key questions posed to all guests and hosted by Adam Mogelonsky.

For more information about GAIN, head to: https://gainadvisors.com/

Links:
Eric on Linkedin: https://www.linkedin.com/in/ericettlin/
Aimbridge Hospitality: https://www.aimbridgehospitality.com/

Adam Mogelonsky is a GAIN Advisor and partner at Hotel Mogel Consulting Ltd. (https://www.hotelmogel.com/), focusing on strategy advisory for hotel owners, hotel technology analysis, process innovation, marketing support and finding ways for hotels to profit from the wellness economy.

Listen to the GAIN Momentum Podcast:
Apple Podcasts: https://podcasts.apple.com/us/podcast/gain-momentum/id1690033572?uo=4
Spotify: https://open.spotify.com/show/1jfIWt1D92EzgB32yX2fP4

Видео At the Forefront of Hotel Management and Marketing | with Eric Ettlin канала GAIN - Growth Advisors International Network