This is for the gworls!!! 💜💜 | HOORAE, An Issa Rae Co.

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With her own unique flare and infectious sense of humor, Rae first received attention for her award-winning web series and the accompanying New York Times best-seller, “The Misadventures of Awkward Black Girl.” She created and starred in the Peabody-award-winning HBO series Insecure which garnered her multiple Emmy® and Golden Globe® nominations. Rae has also made her mark on the big screen, starring in THE PHOTOGRAPH and THE LOVEBIRDS.

In 2020 Rae formed HOORAE, a multi-faceted media company that develops content across mediums in an effort to continue to break boundaries in storytelling and representation. HOORAE is comprised of HOORAE Media for film, tv and digital; Raedio, the music label, music supervision company, and “audio everywhere” company; and ColorCreative, its management division. Via HOORAE’s WarnerMedia deal, Issa has also expanded her Executive Producer slate with the Emmy-award nominated A BLACK LADY SKETCH SHOW, the fan-favorite docuseries SWEET LIFE, and the upcoming HBOMax series, RAP SH*T.

Rae’s commitment to South LA is evident in both her personal and professional pursuits. After planting roots near her childhood home, Issa decided to set up the HOORAE headquarters in the heart of South LA. Her participation in the non-profit organization Destination Crenshaw furthers her mission of celebrating Black Angelenos and her ownership in Hilltop Cafe + Kitchen provides much-needed jobs and opportunities for local residents as well as a space for creatives to unlock their potential. Additionally, as co-owner of the Black owned and operated hair care line, Sienna Naturals, Rae intends to continue to reimagine Black wellness and beauty. Sienna Naturals is a performance-driven vegan hair care line rooted in sustainability and intentionality and was awarded Cosmopolitans “Holy Grail Beauty Award” in 2021.

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