How to Validate Your Fashion Brand Idea (Vlog Ep. #1)

Sorry for the delay on this video! I was having some major lighting issues which I still haven't totally figured out yet lol. Regardless, here is EPISODE #1 of my new Vlog Series!

In this episode I talk in depth about how to CHALLENGE and VALIDATE your idea for your fashion brand. This is such an important step in the process to really dive deep into your Target Market. I walk you through how to perform a SWOT Analysis on your business idea, plus we go through exploring our direct and indirect competitors.

Want to learn more about SWOT Analysis and competitor research? I've created an in-depth article that will help walk you through it: https://www.pointsofmeasure.com/tutorials-education/how-to-validate-your-fashion-brand-idea

The book I recommend in this video is The Fashion Business Manual by Fashionary, which you can find here under "books": www.amazon.com/shop/pointsofmeasure

Be sure to subscribe so you can be notified when the next episode comes out! Thanks for watching!

Видео How to Validate Your Fashion Brand Idea (Vlog Ep. #1) канала POINTS of MEASURE