Cadbury’s “Back to Basics” Strategy to Win Gen Z 🍫✨

Cadbury is returning to “back-to-basics” pricing to reconnect with Gen Z and rural buyers.
Mondelez India is pushing ₹5–₹10 packs, kirana penetration, fusion snacks, and digital-first campaigns to keep the brand relevant as premium chocolate demand slows.
This marks a shift toward value + innovation, with rivals also adapting their snacking strategies.

#cadbury #genzmarketing #mondelez #chocolate #marketing #market #business #businessnews #fmcg #trends #india

Видео Cadbury’s “Back to Basics” Strategy to Win Gen Z 🍫✨ канала Zeno Orbit