Rich Kahn on Invalid Traffic, AI, Bots & Life | High Voltage Business Builders

Up to 50% of your programmatic ad spend could be fraud right now 🚨 Rich Kahn, CEO & Co-Founder of Anura, joins High Voltage Business Builders for one of his most candid conversations yet, covering AI-powered bot attacks, the $140B ad fraud crisis, and how tips and tricks alone just don't cut it anymore.
But this episode goes deeper than digital marketing. Rich opens up about navigating open heart surgery and a prostate cancer diagnosis, all while running a growing company. Real talk, real resilience, and real advice on protecting your ad spend. 💪

👉 Get your FREE traffic quality audit: https://www.anura.io

Follow Rich Kahn:
https://www.linkedin.com/in/richkahn/

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Chapters:
0:00 - Introduction & Rich's Health Journey
3:20 - AI-Assisted Bot Attacks: Q3's Pivotal Moment
10:15 - Fraud Rates by Channel: What You're Really Losing
27:33 - The $140B Ad Fraud Wake-Up Call
28:11 - Why Tips & Tricks No Longer Work
29:16 - Fraud Across Every Digital Channel
29:54 - Get Your Free Traffic Quality Audit

#AdFraud #DigitalMarketing #InvalidTraffic #BotTraffic #FraudPrevention

Видео Rich Kahn on Invalid Traffic, AI, Bots & Life | High Voltage Business Builders канала Anura | Ad Fraud Solution