How I 'hired' a CMO for Kowalah with Claude Projects and MKT1

Any business, and especially a startup, understands the friction of balancing scarce resources with the need to bring in expertise to grow the company.

One of the great benefits of AI tools like ChatGPT and Claude is that they can give you access to this expertise as part of your subscription.

With Kowalah, I am focused on building out our early Go To Market strategy, and specifically our marketing strategy.

Now I am not a marketing guru, nor do I want or need to hire an experienced CMO or Marketing Director at this stage.

So I've incorporated the fantastic guides, plans and templates from Emily Kramer's MKT1 newsletter, with details of my own product, ICP and value proposition, within a Claude Project I'm using as my "Kowalah CMO"

In this video I walk you through the process step by step, and I hope it inspires you, not just for gaining CMO skills, but for any skills.

If you can find a great website or content creator that is an expert in their domain, and combine it with knowledge of what your company or team is trying to achieve, you can create magic.

Enjoy, and I highly recommend becoming a paid subscriber of Emily's newsletter here: https://newsletter.mkt1.co/

Видео How I 'hired' a CMO for Kowalah with Claude Projects and MKT1 канала CharlieCowanAI