[Webinar] Publishers and the Customer Data Platform (CDP) Opportunity

Join InfoTrust’s Head of Vertical for News & Media, Andy Gibson, and Cory Munchbach, SVP of Strategy at BlueConic, as they explore the opportunity that Customer Data Platforms (CDPs) present.

They covered:

- The concept of a CDP and its benefits
- How a CDP differs from a data management platform (DMP)
- Why all publishers should be thinking about adopting a CDP
- Example use cases to make the most of your first-party data

Grab the slides here: https://infotrust.com/resource/publishers-and-the-customer-data-platform-cdp-opportunity/

Видео [Webinar] Publishers and the Customer Data Platform (CDP) Opportunity канала InfoTrust