Real vs Fake Adidas Alphabounce sneakers. How to spot counterfeit Alpha bounce trainers

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Created with Forgedmesh technology, adidas Alphabounce now offers a line of sleek, futuristic performance shoes inspired by athletes who use running to gain an edge in their game. Some favorites include Alphabounce Beyond, Alphabounce CK, Alphabounce Mid and Alphabounce Xeno. No matter why you run or what sport you play, the advanced technology of Alphabounce shoes helps athletes break past potential to experience limitless performance.

ADIDAS ARCHIVE: ALPHABOUNCE

Alphabounce launched in the summer of 2016 as a high-performance running shoe with an adaptive fit and feel for runners and versatile athletes. The shape of Alphabounce sneakers came from using the Aramis motion capture technology system to measure foot mechanics as an athlete moves. Through motion sensory, the system captured the strain and tension pressure caused by varied materials against the foot. This insight that the developers gained resulted in a technically advanced running shoe designed to support different athletic movements in training, helping athletes gain an edge in their game.

MORE ALPHABOUNCE DETAILS

Alpha athletes don’t just play the game, they run the game. Designed to help athletes gain an alpha edge in their performance, adidas Alphabounce offers superior fit, flexible support and the ultimate in durability. The one-piece Forgedmesh upper provides support and stability for linear and multi-directional movement. A stretched Bounce midsole accommodates foot movement for superior cushioning in all directions. A durable Continental Rubber™ outsole was built to maintain traction for athletes who change direction quickly to train for quick reactions mid game.

Adidas and Reebok filed a lawsuit against sellers promoting counterfeit goods on eBay, Bonanza, iOffer, and Instagram. This lawsuit marks an important milestone in intellectual property law, as it underlines the importance of online policing strategies for brands at risk of trademark infringement.

According to World Trademark Review, the filing calls for “injunctions against the sellers, for their seller IDs (and others being controlled by the sellers) to be disabled, an award of profits and damages of $2 million per counterfeit trademark used/product sold, costs and an order that financial institutions, payment processors and banks identify and restrain all funds, up to and including the total amount of judgment, in all financial accounts and/or sub-accounts used in connection with the Seller IDs or other alias seller identifications.”

For that reason, Adidas has taken to mostly going after the major shops — the ones that would lose too much in reputation and customer feedback to be able to make the switch. But as for eliminating fake Adidas shoes completely from the site, the China Business article employs a Chinese idiom that seems particularly apt: “Even a prairie fire cannot destroy the grass.” And indeed, no matter how much companies like Adidas do to keep counterfeit versions of their products from popping up on Taobao, there always seem to be more available (as you can see for yourself if you scroll through the search results for “Adidas”). Unless Taobao itself takes a more hardline stance (and maybe creates some way to detect counterfeit vendors automatically) it seems unlikely that Adidas is going to be liberated from its perpetual battle with Taobao fakes anytime soon.

Statement from Alibaba have been released in this regard too

Adidas Group currently tracks about 600 incidents a year in Resolver’s software, with this figure guaranteed to rise as the solution is rolled out across a larger user landscape within adidas Group. These incident reports support anything related to the function of Profit Protection, such as store investigations. Whether it’s in-store shoplifting, or an employee stealing sneaker designs, adidas Group uses Resolver to document the record of events and manage their investigative processes.

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