DRINK

Coke Zero - Drink

VFX by Againstallodds, Sweden

Lars was the 'Head Of 3D / VFX Supervisor' in this series of four television commercials for Coca Cola 'Coke-Zero'.
The Final delivery in HD to meet the global, possible 'to-cinema' demands.
Brain is the fourth spot in the series of commercials.

Lars managed and supervised a team of eight (character animators, modellers, IT lead, generalists and lighting-TD).
He established effective strategies to ensure the highest quality of work, delivering each spot to client satisfaction under very tight deadlines.
He ensured effective communication between senior management, producers, 3D-CG and VFX personnel. Created and managed an effective CG/VFX Pipeline for the production.
Lars determined creative, logistical and technical solutions throughout the production pipeline (pre-production and production stages).
He also enjoyed hands-on senior-generalist tasks on a needs-be basis throughout the production.
During the R&D and Pre-production stage, Lars was involved with Character development, including several 'hands-on' tests on the 'brain' and 'eyeball'.
Lars also interviewed for senior freelance team position and IT lead.

DESCRIPTION:
Series of four television commercials for Coca Cola 'Coke-Zero'.
Final delivery in HD to meet the global, possible 'to-cinema' demands.
The campaign features freakish characters (tongues with elephant legs, eyeball with bird legs, a finger and a brain with arms sitting on a drip-tray on wheels).
3D-CG characters and Coke-Bottle with Live-Action digital-stills plates used for the 3D environments.

TREATMENT/SOFTWARE USED:
Maya-Mental-Ray: modelling, character set-up, animation. particle dynamics, shaders and lighting.
Photoshop; for textures/maps.
After Effects; VFX compositing
Flame; Final Grade and global campaign specific re-formatting.
Live-Action plates and digi-stills

Видео DRINK канала DrFrankenskippy