NAMM CEO John Mlynczak | Life With Strings Attached Ep. 31

What is the future of the NAMM Show? What direction are our instruments – and our industry – heading in? What is it that instrument makers need most right now?

There are few better people to speak to about the future of our industry than John Mlynczak. As the CEO of NAMM, he runs the world's largest trade organization for musical instrument makers and the largest, most important trade show for us all.

He joins me in shedding light on what the core goals of NAMM are, whether trade shows are dead in the post-pandemic world, and what drives him to try to serve music merchants worldwide.

This is a must-listen for anyone in this industry, but it's also full of insights on how to be a better leader, identify the purpose of your work, and what life lessons you get from being an accomplished trumpet player.

Patreon subscribers will also get access to the Business of Guitar segment, in which John dives deep into his goal-setting process as CEO.

I want to say a massive thank-you to John for joining me this week, and I hope you enjoy listening.

Join the Patreon: https://www.patreon.com/BusinessOfGuitar
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Jamie Gale is a thought leader who rose to prominence in the guitar industry by simplifying complex concepts. In his weekly podcast "Life With Strings Attached", he engages in cross-disciplinary discussions to reveal how everything from guitar design to architecture, philosophy, physics and more can be better understood if you learn to see the universal truths that underpin our world.

Because everything in life is better understood if you can learn to see the strings attached.

You can listen to Life With Strings Attached wherever you get your podcasts, or join the Patreon to access the ad-free video and audio versions of every episode, as well as a host of other exclusive content.

My Patreon: https://www.patreon.com/BusinessOfGuitar
LWSA Spotify: https://open.spotify.com/show/4VdmNVMbIY5dvQDvgzlqOd
LWSA Apple Podcasts: https://podcasts.apple.com/us/podcast/life-with-strings-attached/id1738968493
All my links: https://linktr.ee/jamiegale

Chapters:
00:00 Introduction
01:49 NAMM is so much more than just the show
07:59 We can learn so much from different music cultures
19:44 A show for musicians by musicians
26:49 A word from our sponsor
27:17 Asking the right questions and shouldering 120 years of history
39:35 Sales strategy: it's not about selling
44:03 Playing trumpet taught me how to be a better leader and CEO
57:00 It's all about meeting legitimate needs
01:00:47 We need an adversarial system to improve
01:07:50 What NAMM and the NAMM Show is truly about

Видео NAMM CEO John Mlynczak | Life With Strings Attached Ep. 31 канала Jamie Gale | Life With Strings Attached | Podcast