Tamar Gill of eCore on Trusted Data, AI + People, and Fixing CRM Data Quality

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Lori interviews Tamar Gill, founder and CEO of eCore, and thanks her for sponsoring the Sales Decades Project, which highlighted 44 women who started B2B sales careers in the 1980s. Tamar shares her path from nonprofit work to becoming a stay-at-home mom, then rising from an entry-level remote role to an executive team before starting eCore to address costly bad data and to create opportunities for stay-at-home parents. She explains eCore’s AI-plus-human model: AI finds patterns and flags issues at speed and scale, while a research team validates and applies judgment within an 80+ step validation and enrichment process, maintaining a people-first team of 150. They discuss how AI amplifies poor data, why trusted data requires ongoing validation, how overbuying cheap records pollutes CRMs, the need for training and change management, women’s growing presence in AI communities, and how to learn via free resources, communities, and conferences. Tamar can be reached on LinkedIn and at eCoreservice.com.

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Welcome to Lori Richardson and Score More Sales on YouTube. I'm a B2B Sales Growth Speaker, Trainer, Strategist; Women in Sales Advocate; people & pipeline expert...

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Видео Tamar Gill of eCore on Trusted Data, AI + People, and Fixing CRM Data Quality канала Lori Richardson