Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO

The question for any service-area business is this: "How do I get my business in front of my customers when they search for my type of business in that area?".
Tim Capper's presentation looks at and provides workable tips for two necessary parts to your service-area business' local SEO strategy for 2021: your Google My Business listing and your website.
Hosted by Shelly Fagin. Guest experts: Ben Fisher, Jason Brown.

Slides and transcript → https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/

Semrush Local SEO Features → https://www.semrush.com/features/local-seo-tools/

Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZjPjr7WL2dibQtcqRdFcSKw

More webinars → https://www.semrush.com/webinars

Read more → https://www.semrush.com/blog/local-keyword-research/

00:00 Introduction
03:08 Tim starts his presentation
03:43 Optimizing for 2021
06:48 Service areas
09:38 Products & Services
15:08 Sites targeting
16:48 Work/Jobs Pages
18:48 Update & add structured data
21:08 Q&A: Does Google place more weight on auto-pick?
23:58 Q&A: Can any business use the service listing?

Видео Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO канала Semrush Live