Block by Block | Behind the Black and Gold With SAS

LAFC doesn’t want to “market at” fans. They want to talk with them – like a community, not a list.

Episode 2 dives into what happens when supporter engagement gets personal: moving past one-size-fits-all sends, getting more curated, and meeting people where and when they actually want to be reached.

You’ll hear how the club started thinking beyond email – bringing more channels into play and building a better experience across the board. There’s also a real, unglamorous truth in here: email deliverability matters, and improving domain reputation can change everything.

And yes, you’ll hear the line that says it all about how LAFC wants to engage their fans: “street by street, block by block, one by one.” Come along on this behind-the-scenes journey where a kickoff workshop turns into a chain reaction of innovation with data and AI.

Additional Resources
◉ SAS | Data and AI Solutions – https://www.sas.com
◉ SAS Viya – https://www.sas.com/viya
◉ Sports Partnerships – https://www.sas.com/sports
◉ SAS Customer Intelligence 360 – https://www.sas.com/en_us/solutions/customer-intelligence/marketing.html
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Видео Block by Block | Behind the Black and Gold With SAS канала SAS Software