Rendering Digital Garments for Visual Storytelling: Why 3D Should Come Be… — Blender Conference 2025

"Rendering Digital Garments for Visual Storytelling: Why 3D Should Come Before AI in Fashion Marketing" by Afsha Iragorri at Blender Conference 2025

As fashion brands rush to integrate AI into their marketing pipelines, one essential phase is being skipped: the power of fully-rendered 3D garments. This proposal outlines three key reasons why 3D should lead the creative process when it comes to apparel marketing, offering unmatched creative control, smarter production decisions, and significant savings in both time and cost. Drawing from firsthand experience as a founder of a digital fashion service company and years of experimentation in Blender, this talk demonstrates how 3D rendering isn’t just a technical step, it’s a storytelling medium.

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Learn more about Blender Conference 2025 at https://conference.blender.org/2025/

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