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How HVAC & Plumbing Pros Can Sell Faster With Video Tools

Technology can either slow you down or unlock massive growth in your business. Too often, software in the trades is built by engineers who’ve never worked in the field—leaving owners frustrated and teams overwhelmed.

In this episode of Can’t Stop the Growth, Chad Peterman sits down with James Hatfield, CRO of @LiveSwitchInc and former home services entrepreneur, to discuss how technology should actually work for HVAC, plumbing, and trades leaders. James shares hard-earned lessons from running his own business, the pitfalls of over-engineered software, and how LiveSwitch is changing the game with practical video tools that boost efficiency, speed, and customer satisfaction.

If you’ve ever been burned by clunky tech or struggled to get your team on the same page, this conversation will help you rethink how technology integrates into your operations.

Don’t forget to use code GROWTH10 when booking a call with James.
Connect with James Hatfield:

LinkedIn: https://www.linkedin.com/in/james-hatfield/
Set a meeting with James: https://www.liveswitch.com/meetings/james-hatfield
LiveSwitch Pricing: https://www.liveswitch.com/pricing-monthly-and-annual/
Learn more about LiveSwitch: https://www.liveswitch.com/

Free Coaching for Home Service Pros: https://cantstopthegrowth.com/

Connect with Chad:

LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Facebook: https://www.facebook.com/chadmpeterman
Learn more about: Chad Peterman - https://chadmpeterman.com/
Peterman Brothers - https://www.petermancareers.com/
The People Forward Network - https://peopleforwardnetwork.com/

Key Takeaways

• Software should solve real problems: Too many tools are over-engineered. The best tech comes from people who’ve lived the trades.
• Pace your growth initiatives: Don’t burn out your team by trying to fix everything at once. Focus on the highest-value areas first.
• Use video to bridge gaps: From SOPs to customer education, short videos can connect teams and improve customer experience.
• Speed is everything in sales: Virtual advisors and real-time video tools allow companies to close faster and serve customers better.
• Integration matters: The best tech seamlessly fits into existing systems like ServiceTitan without adding complexity.
• Customer experience wins: Every decision—whether tech or process—should make life easier for your team and your customers.

01:30 – Meet James Hatfield: From painting to tech leadership
03:00 – Early business challenges and learning to scale
06:00 – Balancing fieldwork with business needs
09:00 – Mastermind groups and pacing growth
11:00 – SOPs, video training, and avoiding silos
13:00 – Using video for sales and job clarity
15:00 – Transitioning from trades to software
18:00 – Why tech should be simple for field teams
22:00 – How LiveSwitch helps service businesses
26:00 – Virtual comfort advisors and faster sales
30:00 – QR codes, ServiceTitan integration, and field training
35:00 – Better than FaceTime: Why LiveSwitch is different
39:00 – Solving technician frustrations with simple workflows

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