FedEx Joins Hedera Council | 500M EU Digital Identities | TrackTrace Explained

The EU Digital Product Passport goes into force in 2027, and for manufacturers across APAC and the Middle East, missing that deadline means losing EU market access entirely. Deepak Lalan (Regional Director APAC) and Micha Roon (Head of Engineering) from Hashgraph Group break down TrackTrace, Hedera's enterprise supply chain solution that gives companies a verifiable truth layer from raw materials to end customer. Textile manufacturers in Bangladesh, electronics producers in Taiwan, and battery suppliers across Southeast Asia are still running supply chains on spreadsheets and legacy ERPs that cannot produce proof on demand. Track Trace anchors data on Hedera with immutable timestamps, no backdating, and selective disclosure so PII never touches the chain. FedEx just joined the Hedera Governing Council. The EU and Switzerland are rolling out digital identity for 500 million people in under a year. The double spend problem for certified supply chain data only gets solved on a public chain. TrackTrace is an open protocol. Anyone can build on top of it. This is not a pilot program. This is market plumbing being rebuilt.

In this video:

- EU Digital Product Passport regulation forces compliance by 2027 or loss of EU market access for APAC manufacturers
- FedEx joins Hedera Governing Council to advance trusted digital infrastructure for global supply chains
- 500 million EU and Swiss digital identities rolling out in under a year, anchoring identity into enterprise workflows
- Track Trace anchors supply chain data on Hedera with immutable timestamps, selective disclosure, and GDPR-compliant design
- Carbon credits tokenized on-chain with profits routed to farmers in Philippines and backward communities in Maharashtra, India
- Hashgraph for Enterprise Suite covers six products: ID Trust, TrackTrace, EcoGuard, AssetGuard, Transact, Hashcare
- TrackTrace built as an open protocol, designed for competing and complementary products to build on top of it
- Agentic AI integration in development to enable self-auditing supply chains with no manual reporting

Networks covered: Hedera

TIMESTAMPS:
00:00 - Intro and Guest Overview
00:51 - Deepak Lalan Introduction
01:22 - Micha Roon Introduction
02:01 - What Is TrackTrace and What Problems Does It Solve?
05:10 - Proof vs Data: Why Hedera Timestamps Change Everything
09:26 - Digital Identity, Selective Disclosure, and Programmable Privacy
10:28 - EU Digital Product Passport 2027: What Missing the Deadline Costs
12:16 - Full Lifecycle Management and ESG Compliance
13:53 - Ultra Wideband Verification with TrueSense Integration
17:11 - GDPR Right to Be Forgotten and How TrackTrace Solves It
20:56 - ERP Integration: Meeting Enterprises Where They Are
22:16 - The Real Barrier Is Change Management, Not Technology
24:46 - Hashgraph for Enterprise Suite: Six Products Overview
28:22 - Competitive Positioning and the COVID Supply Chain Wake-Up Call
30:41 - FedEx Joins Hedera Governing Council
34:01 - ESG, Greenwashing, and Why Proof Matters Now
35:28 - Where Real Momentum Is: Textiles, Electronics, Carbon Credits
42:13 - The Double Spend Problem Applied to Supply Chain Data
43:09 - The Future: Agentic AI and Self-Auditing Supply Chains
47:30 - TrackTrace as an Open Protocol
49:56 - Closing Statements and How to Get Started

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