The Downfall Of Becca Cosmetics | The end of an iconic brand

Hello everyone! For todays deep dive we are going to look at the downfall of Becca Cosmetics and what led to its recent closure.
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Articles referenced in this video -

https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2016/10-21-2016-130034572

https://www.beautyindependent.com/glow-what-led-end-becca-cosmetics/

https://www.beautypackaging.com/contents/view_breaking-news/2022-05-17/smashbox-expands-becca-highlighter-collection/
WATCH HERE - Where MAC Messed Up - The DownFall Of MAC Cosmetics |
https://www.youtube.com/watch?v=iJnKDqLLd0Y
00:00 Intro
01:05 The Rise Of Becca Cosmetics
02:42 Becca X Jaclyn Hill Collab
09:36 Becca Cosmetics Foundation Swatches Image Photoshopped Controversy
12:53 Becca Cosmetics Zero No Pigment Foundation
17:34 Becca Cosmetics Closing Down
19:16 Becca Best Sellers Sold To Smashbox?
20:22 Final Thoughts On Becca Cosmetics
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Видео The Downfall Of Becca Cosmetics | The end of an iconic brand канала Robert Welsh