Founders' POV Episode 30: The Art of Pricing (Especially SaaS)

Is your SaaS pricing strategy helping or hurting your revenue? Pricing is often the most overlooked lever in startups, yet it can dramatically impact your success. In this episode of Founders' Point of View, Johannes and Valtteri explore practical SaaS pricing insights—from understanding customer value to choosing the right pricing model and avoiding common pitfalls.

In this episode, you will learn:
- How to align your pricing with customer value and your ideal customer profile (ICP)
- The importance of market research and competitor pricing analysis
- Different common SaaS pricing models explained with examples
- Practical tips on gathering pricing data and testing prices
- Common mistakes founders make with pricing and how to avoid them
- Why you should continuously iterate your pricing for best results
#SaaSPricing #StartupTips #PricingStrategy #FoundersPOV

Highlights:
0:28 - Introduction to SaaS Pricing
2:39 - Key Considerations for Pricing
6:11 - Aligning Pricing with Market and Costs
7:19 - Connecting Pricing to ICP and Business Model
11:32 - Gathering Data to Inform Pricing
16:35 - Using Usage and Cohort Data
20:16 - Common SaaS Pricing Models
26:11 - Value-Based and Hybrid Pricing Models
27:48 - Common Pricing Mistakes Founders Make
31:24 - Wrap-up and Key Takeaways

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Find Johannes on LinkedIn: https://www.linkedin.com/in/karjula/
Find Valtteri on LinkedIn: https://www.linkedin.com/in/valtteriylimaki/
Try Trustmary for free: https://trustmary.com/

Видео Founders' POV Episode 30: The Art of Pricing (Especially SaaS) канала Trustmary