How Mastercard's new Commerce Media Ad Network works

Alright, let’s break down how Mastercard's new Commerce Media actually works.

Step one — advertisers. They come to Mastercard with a campaign: cashback, dicounts, ads, you name it. Mastercard takes that and runs it through their Offers platform.

Step two — the data magic. Mastercard processes over 160 billion transactions a year, and with permissioned data, they can match offers to the right audience. Not just based on clicks, but on real spending patterns. Even if you’re traveling, they can meet you on the move with tailored content.

Step three — consumers. If you’re opted in, you see an offer that actually matters to you. You can activate it right on your card and complete the purchase. Mastercard then closes the loop — linking that sale back to the ad.

But here’s where it gets interesting. It’s not just cashback. Publishers can build programs where you earn rewards in a brand’s own currency. That means stronger loyalty for the brand — and more buying power for you.

And Mastercard isn’t stopping there. They’re layering this with personalization from Dynamic Yield, optimization from Marketing Services, and rolling it out to new channels like point of sale, digital wallets, and more.

#fintech #ads #payments

Видео How Mastercard's new Commerce Media Ad Network works канала Sam Boboev