How I Make $20,000 a Day With Facebook Ads (Copy this exact strategy!)

For the first time ever, Anik Singal reveals the details of his own Facebook sales funnel. Complete with ad screenshots, funnel diagrams, and detailed strategies. This sales funnel has generated $17.4 million in the last 18 months and has the potential to generate even more.

My $17.4 Million Funnel 1:25

This sales funnel is currently generating about $20,000 per day. It starts with ads placed on Facebook. These bring buyers to my landing page. And they then travel through a series of secondary landing pages for webinars. There’s even a “tripwire” that includes a personal phone call.

Facebook Ads 2:40

These ads are the first step of my funnel. When a Facebook user clicks on one of my ads, they land on my registration page (described below). They’re then automatically entered into my email autoresponder platform.

I generally see Facebook ads in these four categories:

1. Video Ads (65% of My Ads)
2. Image Ads (20%)
3. Story Ads (10%)
4. Text Ads (5%)

Today, I’ll be mostly going through my video ads, since they make up the majority of my ads. Note, though, that there are two kinds of image ads: cartoon graphics, and photo images.

Anyway, back to video ads. I stick to these three formats:

1) Full Production Videos

These generate tons of engagement. On the downside, they take time and planning, require on-camera skills, and are costly.

2) Animated Videos

Highly engaging, less expensive, and don’t require on-camera talent.

3) Selfie Videos

Quick, easy, no-cost videos shot. All you need is a selfie stick and a smartphone. Due to their authentic feel, they actually generate high levels of engagement.

That’s not all, though. We’ll cover Facebook ads in greater detail a little later (including more on image ads and text ads).

Email Autoresponder 7:50

An email autoresponder automatically sends a series of emails based on the actions a visitor takes on your site.

When a visitor clicks my webinar ad and registers, their email is entered into our autoresponder. If they don’t hit the “5 Secrets” tripwire button described below, they’ll receive emails reminding them about the webinar and promoting our $1,497 program.

At this point, visitors will go down one of five tracks:

1. Click through to the order page, and purchase the program.
2. Click through to the order page, don’t buy. They’re sent autoresponder emails promoting another webinar and reminding them of the original program.
3. Don’t click through. Their email is entered into a new funnel encouraging them to replay the webinar.
4. Leave before the webinar finishes. Here, they’re put into a funnel promoting another webinar.

Registration Page 10:40

The first landing page visitors see after clicking on my Facebook ads is for a webinar (I use and recommend Everwebinar software for doing webinar funnels.) This page also sometimes includes a free downloadable ebook. We’re testing to see the impact this has on conversions.

Note that this landing page is compliant, humble. It’s simple. It doesn’t make bold, unprovable claims. Facebook loves this page because I stick to the facts and talk about myself; no lofty promises are made.

Everything on the page is verifiable and uses exact wording. For example, the wording is not “building a passive business around almost any interest” but “around almost any interest using only email...”

Further, this page includes credible testimonials by people recognizable by entrepreneurship fans. There’s also a big disclaimer statement, terms of use, and my privacy policy in the footer.

Thank You Page 12:12

When someone opts-in for the webinar by clicking “Yes,” they land on my thank you page. This action signals my Facebook pixel, helping to quickly expand our Facebook audiences.

My thank you confirms their registration and helps them to add my webinar to their calendar. But it also includes an all-important “tripwire” button that entices them to “Watch The 5 Secrets Training” now. This occurs while they’re waiting for the webinar. If they click that “5 Secrets” button, they land on...

Video Application Preparation Page 12:38

Once viewers click, they land on this page, which features an engaging pre-taped webinar. It concludes with a prompt requesting the viewer to click a button to fill out an application.

Application Page 12:57

If the viewer clicks, they land on a fairly lengthy application. Once they submit, our coaches review it. If they’re a fit, we call that visitor with a high-ticket sales offer.

This process alone has allowed us a 200% increase in profits, which in turn allows us more wiggle room on our Facebook ad expenditures. Now, we can outbid our competition for ad space and feel safer when budgeting for ads.

Learn How To Generate "Ready to Buy" Leads & Increase Your Bottom Line With FB Ads
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