How Big Data Can Influence Decisions That Actually Matter | Prukalpa Sankar | TEDxGateway

Its crazy how big data is used to solve some kinds of problems and not others.
Prukalpa Sankar reimagines a world where we can catch criminals at the scene of the crime – not years later, reroute cars in real time to prevent traffic congestion that we all hate so much, predict if a child is going to drop out of school before they even knows it and eradicate a disease as it breaks, not 1000s of deaths later.
Prukalpa is the co-founder of Atlan (www.atlan.com), a data intelligence company. Their platform brings the entire decision-making process to one place — from collecting primary data and accessing secondary data to merging internal data and visualizing data via easy-to-use dashboards. They work with over 150 organizations in 7+ countries, including the Gates Foundation, Tata Trusts, Government of India, Unilever, and Frost & Sullivan. Atlan was on the 2016 Forbes Asia 30 Under 30 and Fortune India 40 Under 40 lists.

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