Flexible ads are crushing it on facebook right now

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Here is how the flexible ad strategy works:

1. What they are: A flexible ad is created at the ad level by uploading multiple pieces of media that are then grouped together.
2. The Goal: You should group very similar ad iterations together. This includes small changes in the background, a headline switch, or a different color product.
3. The Advantage: While the Andromeda update is designed to limit spend on similar creatives, grouping those creatives in a flexible unit extends the ad's longevity. This allows you to spend on dozens of similar iterations without getting only pennies of spend.
4. Proof: Big brands like Dr. Squatch, Supergoop, and Gap have scaled from running a few hundred ads to running thousands of active ads because this strategy works. Do not throw away your ad iterations; use flexible ads.

Видео Flexible ads are crushing it on facebook right now канала Sam Piliero