Google Shopping: Advanced Tips to Dominate - What's Working in Ecommerce (Episode 9)

In this episode 15+ year PPC expert Josh Whelan talks about what it takes to win in Google Shopping for ecommerce.

Our agency Caravan Digital helps ecommerce companies grow through paid social, paid search and email automation.
https://www.caravandigital.com/

Timestamps
0:00 Intro
0:27 How Josh started in PPC
1:22 Collaborating with "competitors"
1:57 Why Google Shopping
2:55 Google Shopping Setup and Optimization Steps
3:45 Using data to scale your Google Shopping campaigns
4:09 Best Google Shopping ad account structure
5:16 Setting your Google Shopping bids
5:58 Setting up Google Merchant Center Feeds for Google Shopping
7:12 Should you use multiple product feeds for Google Shopping?
7:30 Google Search vs Google Shopping (& your broader marketing strategy)
10:00 Keywords and Google Shopping
11:00 How SEO relates to Google Shopping
12:14 How to Optimize Google Shopping Campaigns (& how not to do it)
16:00 Optimizing Google Shopping ads (tutorial)
22:00 Setting automated ROAS targets in Google Shopping
24:30 Negative Keyword Lists
26:00 How to increase impression share in Google Shopping
29:46 Should I use Smart Shopping? (Pros & Cons)
31:30 How to get started on Google Shopping Ads

You can find Josh at littlewolfdigital.com. (As I mention at the end of the episode, he subcontracts on our client accounts, too!)

Видео Google Shopping: Advanced Tips to Dominate - What's Working in Ecommerce (Episode 9) канала Caravan Digital