Inside Bitcoin Diplomacy: Hugo Ortiz on Startups, Governments & Web3

AAA CRM — AI Agent Orchestration C(H+A)RM for Web3 Builders

We help teams launch and scale AI-native Web3 projects.
Trading bots, tokenomics automation, fundraising, analytics — all powered by autonomous AI agents.

What happens when diplomacy meets crypto? Hugo Ortiz Dubon — former Ambassador of El Salvador to the EU, Belgium & Luxembourg — shares his unique journey from high-level negotiations during El Salvador’s Bitcoin adoption to building bridges between startups and governments worldwide.

Now CEO at Norm, Hugo works with over 50 governments to connect emerging tech companies with public institutions. From navigating bureaucracy in Brussels to aligning Web3 startups with ministries in Africa, Latin America, and Asia, he explains why trust, culture, and communication are the real currencies in B2G partnerships.

This conversation dives deep into:
– What it was like inside El Salvador’s Bitcoin experiment
– Why governments struggle to understand Web3 and DeFi
– The biggest misconceptions tech founders have about regulation
– How to convince ministries to co-create pilots with startups
– Which overlooked countries are becoming quiet tech superpowers

If you want to understand how crypto and governments collide — and what’s next for Web3 diplomacy — this interview is for you.

Timestamps
00:00 The Bitcoin experiment from inside the room
01:39 Why an ambassador left diplomacy for startups
03:15 How to convince a government to work with a startup
05:30 The communication challenge: Web3 meets public sector
08:10 Trust vs bureaucracy — what really drives B2G deals
09:48 Regulators and DeFi — are they building mid-flight?
11:35 Europe vs US vs Asia — who’s leading, who’s stuck
13:05 Rethinking innovation and government collaboration
15:20 Lessons from failure and advice for startup founders
16:30 The toughest and easiest governments to work with
18:50 What Hugo wants to be remembered for

🧠 Join the Network

📢 Telegram (EN): https://t.me/AAAPadSF
💬 Support (EN): https://t.me/AAAPadSFSupport
🐦 Twitter: https://x.com/AAAPadSF
🚀 Platform: https://crm.palo-alto.ai/
https://palo-alto.ai/en/

Видео Inside Bitcoin Diplomacy: Hugo Ortiz on Startups, Governments & Web3 канала Autonomous Ai Agents Orchestration C(H+A)RM