5 Ways to Increase the Perceived Value of Your Brand

You have to leverage certain aspects of your brand - such as imagery and copywriting - to be able to increase and convey the perceived value of your brand. Watch to learn five steps of action you can start to take today.

Takeaways:
1. Craft an Attractive, Effective Website.
2. Invest in High Quality Photography.
3. Look to Professional Copywriting Services.
4. Carefully Consider Your Brand's Associations.
5. Translate Your Brand's Value with Packaging.

For tips and exercises for building a fashion website, check out:
Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/
Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/

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Видео 5 Ways to Increase the Perceived Value of Your Brand канала Scaling Retail