So Minnesota: Hamm's Bear
From Tony the Tiger to the Energizer Bunny, there have been some big advertising icons.
One ad character tied to a Minnesota beer company was born right here in the Twin Cities.
While working at a Minneapolis advertising agency in the 1950s, Cleo Hovel drew the first Hamm's Bear on a restaurant napkin for Hamm's Beer.
"He's goofy and fun," Richard Hovel said about his late father's bear. "I think people enjoy something that's a little uplifting."
The Hamm's Bear was an instant hit and was accompanied by a catchy jingle honoring Minnesota, "The Land of Sky Blue Waters."
"I'm still amazed that people are still attracted to it because the ads haven't run in a million years," Hovel said.
Cleo Hovel died in 1970 at the age of 49, never becoming rich or famous for his creation.
Two decades ago, the Hamm's Bear was banished. Although the bear never drank a beer in a commercial, a controversy developed about the use of cartoons to sell adult products to kids.
Still, the bear left a big mark on Minnesota.
See more "So Minnesota" stories at: https://kstp.com/sominnesota/
Видео So Minnesota: Hamm's Bear канала KSTP 5 Eyewitness News
One ad character tied to a Minnesota beer company was born right here in the Twin Cities.
While working at a Minneapolis advertising agency in the 1950s, Cleo Hovel drew the first Hamm's Bear on a restaurant napkin for Hamm's Beer.
"He's goofy and fun," Richard Hovel said about his late father's bear. "I think people enjoy something that's a little uplifting."
The Hamm's Bear was an instant hit and was accompanied by a catchy jingle honoring Minnesota, "The Land of Sky Blue Waters."
"I'm still amazed that people are still attracted to it because the ads haven't run in a million years," Hovel said.
Cleo Hovel died in 1970 at the age of 49, never becoming rich or famous for his creation.
Two decades ago, the Hamm's Bear was banished. Although the bear never drank a beer in a commercial, a controversy developed about the use of cartoons to sell adult products to kids.
Still, the bear left a big mark on Minnesota.
See more "So Minnesota" stories at: https://kstp.com/sominnesota/
Видео So Minnesota: Hamm's Bear канала KSTP 5 Eyewitness News
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Owatonna Teen Dies in Mother's Arms After Being IllSo Minnesota: City of Anoka the 'Halloween Capital of the World'Juicing with RobinChopper Aerial Tour Captures Southwest Minnesota FloodingGood Company: George's Shoes & Repair5 ON YOUR SIDE: Summer gear for the beach or poolMetro police departments stepping in for MPD as it honors fallen officerIce Blown Off Mille Lacs Lake Blocks Part of Hwy 169Juror dismissed after alleged bribery in Feeding Our Future trialKSTP Live Coverage - State vs. Derek Chauvin, Day Six, PM session6/12 Host Chat4 Years After Daughter's Killing, Family Asks for HelpSchool bus that went missing for hours owned by company with alarming safety recordSo Minnesota: Ghostly activity in Wabasha Street CavesSo Minnesota: St. Paul City Hall highlights world's largest carved onyx statueColumbus Blue Jackets goalie with ties to Minnesota dies after fireworks accidentBody camera footage shows moments leading up to Crookston OISKSTP Live Coverage - Witness testimony continues in State vs. Derek Chauvin (March 31 AM)Sen. Tina Smith calls on postmaster general to fix USPS mismanagementInformation for National Men's Health Month