Domino's Pizza: How to Make $9 Billion by Being Honest With Yourself

Domino's Pizza faced a PR disaster in April 2009 after two employees pulled a prank in their store and posted the video to YouTube. Around this same time, their sales were decreasing year over year and they needed to make a change.

They made a change to their pizza that turned the company around. The new pizza was significantly better in quality and customers responded. What Domino's did excellently was use ads centered around their chefs going to the doors of (formerly) disgruntled customers and allowing them to try the pizza on camera.

The advertisement landed and customers started coming back to Domino's. Their stock soared. Since 2010, Domino's stock has been included on many lists of best stock to own.

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Domino's Pizza: How to Make $9 Billion by Being Honest

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Видео Domino's Pizza: How to Make $9 Billion by Being Honest With Yourself канала Spencer Cornelia