What Labels Look For in an Artist | Warner Music President Explains

If you're hoping one day to get signed and have a long-term record deal, Warner Music's Joe Kentish explains what he saw in Dua Lipa and what it took to get her to become one of the biggest artists in the world.

A record contract can open many doors and give you the resources an artists needs to break, so understanding what labels are looking for is important.

It is a common misconception that labels are looking for streaming numbers and Instagram followers, but it is the potential you show for growth which is what is going to get you signed.

Follow Joe on Instagram:
https://www.instagram.com/j2theizzoe/
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