What is 2 Way Communication | Explaining the difference between traditional media and digital media

Two-way communication refers to a communication process in which both the sender and the receiver are able to exchange messages and respond to each other. This type of communication allows for a more interactive and dynamic exchange, as compared to one-way communication, where the sender delivers a message without the opportunity for the recipient to respond.

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The difference between traditional media and digital media lies in the way they are distributed and consumed.

Traditional media includes traditional channels such as television, radio, newspapers, and magazines. These forms of media are broadcast or printed, and they tend to be one-way communication, meaning that they are not interactive.

Digital media, on the other hand, includes digital channels such as websites, social media, email, and mobile apps. Digital media is digital, meaning it can be accessed and shared through a computer or mobile device. This form of media is often two-way communication, allowing for real-time engagement and interaction between the sender and receiver.

Overall, digital media offers more flexibility, interactivity, and immediacy compared to traditional media, allowing for more effective and efficient communication.
Expressing the value and how digital media has helped making things easier.

#2waycommunication #traditionalvsdigitalmedia

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