WHY I'M BOYCOTTING L'OREAL (AND BLACK OWNED BEAUTY BRANDS TO SUPPORT INSTEAD)

In this video, I talk about why I'm boycotting L'Oreal, and giving you a list of Black-owned beauty brands and Black-owned businesses to support instead. Munroe Bergdorf inspired me to make this video when she called out L'Oreal Paris for dropping her from their 2017 campaign after she spoke out against racism. I am also taking Aurora James's 15 Percent Pledge, where I am pledging to ensure that 15% of the beauty brands I show on my channel are Black owned. PLEASE WATCH THE WHOLE VIDEO, AS I WILL BE MATCHING AND DONATING THE ENTIRETY OF MY AD REVENUE FROM THIS VIDEO.

#15PercentPledge #BlackBeautyTag #PullUpForChange #BlackBeauty

▶ D O N A T E
Where I Donated
ACLU https://action.aclu.org/give/now
NAACP https://www.naacp.org/Donate/
National Police Accountability Project https://www.nlg-npap.org/donate/
Restoring Justice https://www.restoringjustice.org/give
Minnesota Freedom Fund https://minnesotafreedomfund.org/donate
More organizations to donate to: https://blacklivesmatters.carrd.co/#org

For more information about GoFundMe fundraisers, petitions, educational resources and more, go to https://blacklivesmatters.carrd.co/.

▶ M E N T I O N E D
People and Organizations
• Munroe Bergdorf: https://www.instagram.com/munroebergdorf/
• Sharon Chuter of UOMA Beauty: https://www.instagram.com/heysharonc/
• Sharon's Pull Up For Change: https://www.instagram.com/pullupforchange/
• Aurora James: https://www.instagram.com/aurorajames/
• Aurora's 15 Percent Pledge: https://www.15percentpledge.org/

Black-Owned Brands
• Pat McGrath Labs https://www.patmcgrath.com/
• Fenty Beauty https://www.fentybeauty.com/
• Juvia's Place https://www.juviasplace.com/
• Briogeo https://briogeohair.com/
• IMAN Cosmetics https://imancosmetics.com/
• Shani Darden Skincare https://www.shanidarden.com/
• Propa Beauty https://www.propabeauty.com/
• UOMA Beauty https://uomabeauty.com/
• Brother Vellies https://brothervellies.com/

UPDATES:
• Shea Moisture - THANK YOU to everyone who pointed out this brand is NO LONGER Black owned.
• JD Glow (thank you Noa for this reco)
• Coloured Raine (again, s/o Noa for this one)
• Lip Bar (thanks Tiffany for this one)

For more Black-owned beauty and skincare brands, this is the exhaustive excel spreadsheet I mentioned (credit to Reddit user u/Claviature): https://docs.google.com/spreadsheets/d/1kqKwpIEzVBWyBGU_slbxOJavcrgzUIYIW-rsqgTzuyc/edit#gid=0

L'Oréal Brands:
• L'Oréal Professionnel, including ARTec and Innate
• Kérastase
• Kéraskin Esthetics
• Matrix Essentials
• Mizani
• PureOlogy
• Redken
• Shu Uemura
• Carol's Daughter
• Carita
• Essie
• Decléor
• Botanicals Fresh Care
• Cheryl's Cosmeceuticals
• L'Oreal Luxe
• Lancôme
• Yves Saint Laurent Beauté
• Giorgio Armani Beauty
• Kiehl's
• Biotherm
• Cacharel
• Diesel
• Viktor & Rolf
• Ralph Lauren Fragrances
• Clarisonic
• Guy Laroche
• Paloma Picasso
• Urban Decay
• Maison Margiela
• Yue Sai
• Helena Rubinstein
• IT Cosmetics
• House 99
• Atelier Cologne
• Proenza Schouler
• Valentino
• L'Oréal Paris
• Color&Co
• Ombrelle
• Garnier
• Maybelline
• NYX Cosmetics
• SoftSheen-Carson
• Carol's Daughter
• Créateurs de Beauté
• Essie
• Magic
• Niely
• Colorama
• 3ce
• Active cosmetics
• Vichy
• La Roche-Posay Dermocosmetics
• Skinceuticals
• Roger&Gallet
• Sanoflore
• Dermablend
• AcneFree
• Ambi
• CeraVe

▶ S O U R C E S
https://www.reddit.com/r/SkincareAddiction/comments/gwiipb/misc_list_of_black_owned_beauty_businesses/
https://www.reddit.com/r/blogsnark/comments/gv9rnj/which_influencers_or_brands_that_have_had_a_great/
https://www.reddit.com/r/ffacj_discussion/comments/gvauiy/what_should_brands_be_saying_on_virtue_signalling/
https://fashionista.com/2020/06/fashion-beauty-brands-response-george-floyd-protests
https://www.forbes.com/sites/isabeltogoh/2020/06/01/corporate-donations-tracker-here-are-the-companies-giving-millions-to-anti-racism-efforts/#35eee86637dc
https://www.elle.com/uk/beauty/g32739449/beauty-brands-supporting-black-lives-matter/
https://www.vox.com/the-goods/2020/6/3/21279292/blackouttuesday-brands-solidarity-donations
https://www.allure.com/story/beauty-brands-donations-black-lives-matter-movement
https://www.reddit.com/r/femalefashionadvice/comments/gvav37/what_should_brands_be_saying_on_virtue_signalling/
https://intothegloss.com/2020/06/black-beauty-brands/
https://www.reddit.com/r/Indiemakeupandmore/comments/gt3o9b/indie_blackowned_businesses/
https://www.reddit.com/r/EuroSkincare/comments/gwctl0/please_let_support_our_sister_subreddit_rbeauty/
https://www.theguardian.com/fashion/2020/jun/05/munroe-bergdorf-on-fashions-pr-problem-dont-use-this-movement-to-improve-your-public-image?CMP=Share_iOSApp_Other

▶ C O N T A C T M E
neelou@neelougoodarzi.com

▶ D I S C L A I M E R
I purchased every item shown in this video. All shade/opinions are my own ;)

Видео WHY I'M BOYCOTTING L'OREAL (AND BLACK OWNED BEAUTY BRANDS TO SUPPORT INSTEAD) канала Neelou Goodarzi