Fabric Story (1957)

London.
Panning shot of a white curtain with blue ellipsoid spots. Piece of the same fabric moves across the curtain until girl's face appears. The girl is wearing high collar housecoat made of same fabric as the curtain. While she was turning to the camera, collar moved across the curtain. The girl opens her housecoat to show her night-gown made of fabric with reverse design. Colours are reversed and the spots are smaller. C/U shot of the same fabric. Fabric starts moving to reveal that it belongs to a dress. C/U shot of the face of a model. Terrible make-up - makes the poor girl look plastic and scary. Camera slowly tilts down to show the dress.
The idea is 'multipurpose use of fabric'. Same fabric can be used to make clothes, curtains or as furnishing fabric. M/S of the two girls wearing dresses made of the same stripy material. The only difference is that stripes on one dress are vertical and on another horizontal. Several C/U shots of the dresses.
M/S of the two girls wearing dresses made of the same fabric. One is an evening dress with pattern running vertically and another a summer dress with pattern running horizontally. Both dresses are quite horrid, especially the one with a huge yellow bow across whole upper body.
M/S of a model sitting on an armchair. Her dress and armchair made of the same fabric - scary!
M/S of the two girls wearing the same fabric dresses. Different shaped pattern makes all the difference - claims voiceover. M/S of the dresses as the girls turn around - not very nice.
Note: Paperwork states names of the models as Marigold and Catherine.
FILM ID:59.17

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Видео Fabric Story (1957) канала British Pathé