Julie Satow | When Women Ran Fifth Avenue | American Fashion | Fashion History | New York Fashion

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00:00 Welcome
01:08 Introducing Julie Satow
02:37 What made you decide to do this book?
04:21 How does Hortense Odlum get involved in shopping?
05:38 Why did Hortense take on this responsibility?
08:01 What were the simple things that she quickly changed?
09:33 Did Hortense invent the modern window display?
12:00 Who was Dorothy Shaver?
17:07 Who was Geraldine Stutz?
18:43 What kind of adversity did these women face?
21:46 How much did this history reflect modern times?
22:37 Did they come up with anything weird?
24:26 Which of these stores do you wish you could have visited?
25:42 If you could interview anyone from the book who would it be?
30:44 What do you think about the decline of department stores?
34:21 The HNU Question
36:11 Stay Cool Nerds

📚 When Women Ran Fifth Avenue | Interview with Julie Satow on Glamour, Power & American Fashion

In this captivating interview, journalist and author Julie Satow joins us to discuss her latest book, When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion. We dive into the fascinating world of 20th-century department stores and explore the stories of Hortense Odlum, Dorothy Shaver, and Geraldine Stutz—three pioneering women who redefined fashion, business, and female leadership in retail.

Julie shares what inspired her to write this compulsively readable history, how these women broke barriers in a male-dominated industry, and why the legacy of American department stores still matters today.

If you're a fan of fashion history, women's history, or compelling nonfiction storytelling, you won’t want to miss this deep dive into one of the most glamorous—and groundbreaking—eras in American retail.

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April 22, 2025
Author Julie Satow
Julie’s Photo by Beowulf Sheehan

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