The Economics of Sustainability | Geoff Norby | TEDxErasmusUniversityRotterdam

By drawing on his expertise in the plastic industry industry, Geoff Norby provides a highly relevant perspective on the importance of sustainability and how mindsets are shifting in the business world. He shows us how sustainability is not just about the environment but has become essential for long-term business prosperity.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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