John Elkington | Keynote Speech on the Future of Business | B Corp Summit 2019

John Elkington, Founding Partner of Volans, gives a keynote speech at the B Corp Summit - held in Amsterdam in September 2019.

25 years ago John devised the phrase 'Triple Bottom Line' as a way to define an approach to business that works in the interest of People and Planet not just Profit - a phrase often taken as the backbone of all businesses that subscribe to the B Corp movement.

In this video John talks about the challenges we will face as a business community in the coming years from 'Black Swans' - problems that take us exponentially downwards.

At the same time he sees hope in the way we are starting to build 'Green Swans', solutions that take us exponentially upwards.

"Things that looked improbable, even impossible, are now becoming inevitable".

Can the B Corp movement scale at the pace that is needed in order to address these wider challenges?

#LeadtheBeat #BCorps #BtheChange

About B Corps:
The B Corp certification is the badge of honour worn by businesses the world over (now numbering over 3,000 with a combined turnover of over £60 Billion). From Afghanistan to China and Scotland to Turkey, B Corps are committed to being truly purposeful organisations, ones that value People and Planet as much as Profit. Think of it as the Fairtrade stamp for an entire business. Intentionally hard to attain, the B Corp certification is given to those businesses that prove they are not just the best IN the world but the best FOR the world. More info here: https://www.bcorporation.net.

Watch other videos from the B Corp Summit 2019 here:
https://www.youtube.com/playlist?list=PLhwKEp2N2Ld2LDjPy_nIZgbNGvouUw2iU

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