MILA SCHON Spring 2002 Milan - Fashion Channel

MILA SCHON Spring 2002 Milan - Fashion Channel

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The history began in 1958 in via San Pietro all'Orto with a small haute couture atelier.

Mila Schön, elegant denizen of the local upper crust, decided to express her essential and modern idea of luxury.

In a world that kept changing, her intuition proved to be a winner.

With the help of Giovan Battista Giorgini, who hosted her at Pitti in 1965, success soon crossed the Italian borders, bringing Mila’s spirit and her Milanese understatement around the world.　

Since 1992, the Mila Schön brand has been owned by Itochu Corporation, which from the f/w 19/20 season initiated a new course.

The project equals a reboot that affirms once again the founding values of Mila Schön: an idea of radical luxury, expressed through essential, accurate, pure creations.
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