A Zoom with a View: Wholesalers, booking behavior and the direct booking movement during COVID-19

Will the global demand for flexible rates driven by COVID-19 have the unintended consequence of solving 'the wholesaler problem'?

In the first of our 'Zoom with a View' series, Charlie catches up with Chroma Hospitality's Sunish Sadasivan about changing consumer behavior, adapting distribution strategies and how to defend your direct booking strategy.

0:29 - Getting ready for the rebound and building guest confidence
1:58 - Changing relationships with third-party distributors
5:37 - Will wholesalers be forced to stop leaking rates?

Видео A Zoom with a View: Wholesalers, booking behavior and the direct booking movement during COVID-19 канала Triptease