The NEW LinkedIn Algorithm Explained

LinkedIn just rebuilt their entire algorithm using AI. Here's what the research paper says actually works now (and what's dead).

📩 Next time the algorithm changes, you'll hear it from me first → https://diandraescobar.com/

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WATCH NEXT:
▶️ If I Started on LinkedIn from 0, Here's What I'd Do → https://youtu.be/w3_109ygioY?si=x_AwbNZzd7g1c5zM

LinkedIn quietly published a research paper on arXiv that explains their entire new algorithm (360 Brew). It's called GPU-RAR (Retrieval as Ranking), and it's built on Meta's LLaMA-3 model fine-tuned on LinkedIn's own engagement data.

IN THIS VIDEO I BREAK DOWN:
→ How your profile now becomes a literal AI prompt
→ Why dwell time matters more than likes or comments
→ The data proving smaller accounts can outperform larger ones
→ Why engagement pods, hashtag stuffing, and timing hacks are dead
→ What LinkedIn SEO means now (and why it matters for AI visibility)
→ The tactics that actually move the needle in 2026

I also share a real client example where we broke every LinkedIn formatting "rule" and hit 85,000 impressions. The new algorithm doesn't reward following rules. It rewards understanding your audience.

🚀 Want us to turn LinkedIn into your top inbound channel? We build content systems for founders and executives who want to become the recognizable voice in their industry → https://distinctiva.io/?utm_source=youtube&utm_medium=social&utm_campaign=2026-algorithm-explained

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💬 Connect with me on LinkedIn → 🔗 https://www.linkedin.com/in/diandraescobar/

SOURCES:
📄 360Brew (LinkedIn's new foundation model): https://arxiv.org/abs/2501.16450
📄 GPU-RAR (Retrieval as Ranking paper): https://arxiv.org/abs/2510.14223
📰 Business Insider: LinkedIn confirms algorithm shift: https://www.businessinsider.com/linkedin-news-feed-showing-old-posts-algorithm-change-2025-7
📊 Shield Analytics data: 50,000 posts analyzed, December 2025
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TIMESTAMPS:
0:00 – Why everyone's reach is down
1:55 – How LinkedIn used to work
3:30 – How it works now
6:34 – What the data actually shows
8:30 – What stopped working
9:45 – The client post that broke every rule
11:10 – What to focus on instead
13:34 – The new playbook
15:53 – What to take away from this
17:30 – How to accelerate results

Видео The NEW LinkedIn Algorithm Explained канала Diandra Escobar