AI, UX & Business Strategy | Amber Krishan on the Future of Design in India

Is passion enough to build a successful design career?
In this conversation at UX India 2025, Amber Krishan, Founder & CEO of Futurris, shares bold and practical insights on entrepreneurship, design, AI, and the future of the design industry in India.
This is not a typical motivational talk.
Amber challenges common beliefs — including the idea that passion alone is enough — and explains why business understanding, strategy, and value creation are far more important.
In this conversation, we explore:
• Why entrepreneurship is a lifestyle choice, not just a career
• Why “follow your passion” is incomplete advice
• The importance of understanding business fundamentals (P&L, cash flow)
• Why not everyone needs to be an entrepreneur
• What is intrapreneurship and why it matters
• How designers can create impact within organizations
• Why designers must position and “sell” their work internally
• Moving beyond being just a “Figma operator”
• Building influence and recognition inside companies
• How AI is changing business, not just saving costs
• Why AI is a paradigm shift, not a tool upgrade
• Rethinking product design beyond traditional SDLC models
• Why traditional UX frameworks are becoming outdated
• The need for new design frameworks in the AI era
• India’s opportunity to lead global design innovation
• Why Indian designers must build their own systems and thinking
• The importance of self-respect in the design community
Amber also shares how his company Futurris helps organizations rethink the future of their products using AI and strategic design thinking.
This conversation is for:
UX Designers
Product Designers
Design Leaders
Entrepreneurs
Students
AI Professionals
If you want to understand the future of design beyond tools — into business, strategy, and impact — this session is a must-watch.
Watch till the end to rethink how you approach design, career growth, and innovation.
Chapters
00:00 Introduction
00:08 Meet Amber Krishan – Founder, Futurris
00:30 Entrepreneurship as a Lifestyle
01:03 Why Passion Alone Is Not Enough
01:52 Business Fundamentals for Designers
02:50 Who Should Become an Entrepreneur?
03:00 Intrapreneurship Explained
03:40 Reality of Design Roles in Companies
04:10 Understanding Job Expectations in UX
04:40 Designers as Ambassadors of Value
05:00 Building Influence Inside Organizations
05:40 From Employee to Entrepreneur Mindset
06:00 What Is Futurris?
06:30 AI in Business & Product Strategy
07:00 AI Is Not Just Cost Saving
07:40 Rethinking Digital Products with AI
08:30 Tools vs Real Value Creation
09:20 Evolution of Design Tools Over Time
10:00 Future of Design & India’s Opportunity
10:30 Breaking Traditional UX Frameworks
11:00 Limitations of SDLC & Old UX Models
11:40 Designing for New Customer Behavior
12:10 Why Findability Is Now Basic Hygiene
12:40 Need for New Design Frameworks
13:00 India’s Role in Global Innovation
13:40 Building Our Own Design Systems
14:00 Advice for Next Generation Designers
14:20 Importance of Self-Respect
15:00 Rethinking Design Education
15:30 Final Thoughts
16:00 Rapid Fire
Join the Discussion
Do you think passion is enough to build a successful career?
Should designers focus more on business and strategy?
Share your thoughts in the comments.

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